How did all this silliness start? During the summer of 2008, Alex and Abhi were doing non-profit work in Swaziland, a tiny little country on the south eastern edge of Africa (seriously). During much of their down-time, they got to thinking about things they cared for the most, things like art, entrepreneurship and peanut butter. While pondering these deep thoughts, they realized that the concept of printing and framing had pretty much remained the same for hundreds of years.
Then Abhi said to Alex: "…and we shall call it… Fracture!". Ok, so we might have skipped a bunch of details. But eventually after lots (lots) of brainstorming and a bit of action, we were sold on the idea of revolutionizing how folks got their digital pictures onto their walls and scrambled to make it a reality. We stuck with the name because it really embodied the sense of surprise, irony and story-telling that went hand-in-hand with our vision for the future. Since then, Fracture has grown and changed in dozens of ways as we learn and try to adapt to the real needs of our customers and our market. Thats a philosophy we strive to keep alive - even when it means reinventing the company for the third time. Today, Fracture's vision is clear: to make printing as customized and personal as the pictures themselves and to make decorating as easy and exciting as taking the picture was.
Fracture was a concept,, that I found very interesting. Photos on glass, you can actually hang on the wall , and they look amazing to... I decided to use my fracture, as a family photo, since my son wasn't even born when the last one was taken, and he's not 2. When I got my fracture I tore it open in the driveway and the mail carrier even commented on what a nice photo is was.
I am more then happy with my fracture, and I bet you will love fracture just as much. They are very affordable, and for the quality it is a great deal. It really makes the photo stand out, and it's the brightest photo in my home.
One lucky reader will win 1 18'' inch Fracture of their very Own